A proposal for a study on consumer attitudes to leather to help provide a basis for an advertising campaign to counteract a new synthetic leather

  • Market Research & American Business 1935-65
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Title
A proposal for a study on consumer attitudes to leather to help provide a basis for an advertising campaign to counteract a new synthetic leather
Date
10 Dec 1962
Copyright and Source Archive

Content compilation © 2014, by the Hagley Museum & Library. All rights reserved.

Catalog Records © 2014, by the Hagley Museum & Library. All rights reserved.

Document Type
  • Proposal
Report Number
1648A
Industry
  • Clothing and Accessories