Does the new Kraft bottle create confusion (at point of purchase) with the Wish-Bone bottle, and if so, among which group of consumers?

  • Market Research & American Business 1935-65
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Title
Does the new Kraft bottle create confusion (at point of purchase) with the Wish-Bone bottle, and if so, among which group of consumers?
Date
19 Apr 1962
Copyright and Source Archive

Content compilation © 2014, by the Hagley Museum & Library. All rights reserved.

Catalog Records © 2014, by the Hagley Museum & Library. All rights reserved.

Document Type
  • Report
Report Number
1370P.62
Industry
  • Food and Drink