Proposal for a motivation research study on the comparative influence of media - in building a stronger Betty Crocker image - and on sales results for Betty Crocker cake mixes and frostings

  • Market Research & American Business 1935-65
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Title
Proposal for a motivation research study on the comparative influence of media - in building a stronger Betty Crocker image - and on sales results for Betty Crocker cake mixes and frostings
Date
Dec 1958
Copyright and Source Archive

Content compilation © 2014, by the Hagley Museum & Library. All rights reserved.

Catalog Records © 2014, by the Hagley Museum & Library. All rights reserved.

Document Type
  • Proposal
Report Number
1079.2A
Industry
  • Food and Drink