Proposal for a motivational research study to determine the comparative effectiveness of program versus spot television advertising

  • Market Research & American Business 1935-65
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Title
Proposal for a motivational research study to determine the comparative effectiveness of program versus spot television advertising
Date
Jan 1957
Copyright and Source Archive

Content compilation © 2014, by the Hagley Museum & Library. All rights reserved.

Catalog Records © 2014, by the Hagley Museum & Library. All rights reserved.

Document Type
  • Proposal
Report Number
167.3A
Industry
  • Broadcasting