The effectiveness of McCall's advertising in the competitive climate - a problem analysis and proposal for a motivational research study

  • Market Research & American Business 1935-65
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Title
The effectiveness of McCall's advertising in the competitive climate - a problem analysis and proposal for a motivational research study
Date
Jun 1959
Copyright and Source Archive

Content compilation © 2014, by the Hagley Museum & Library. All rights reserved.

Catalog Records © 2014, by the Hagley Museum & Library. All rights reserved.

Document Type
  • Report
Report Number
967.2A
Industry
  • Arts and Crafts