What makes an effective package? Part II: The package - A bridge or barrier to the product; A series of four booklets prepared by Ernest Dichter, Ph.D. ...

  • Market Research & American Business 1935-65
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Title
What makes an effective package? Part II: The package - A bridge or barrier to the product; A series of four booklets prepared by Ernest Dichter, Ph.D. ...
Date
May 1954
Copyright and Source Archive

Content compilation © 2014, by the Hagley Museum & Library. All rights reserved.

Catalog Records © 2014, by the Hagley Museum & Library. All rights reserved.

Document Type
  • Report
Report Number
103.2C
Industry
  • General