What makes an effective package? Part III - The package in the competitive climate of display; A series of four booklets prepared by Ernest Dichter, PH.D. Institute for Research...

  • Market Research & American Business 1935-65
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Title
What makes an effective package? Part III - The package in the competitive climate of display; A series of four booklets prepared by Ernest Dichter, PH.D. Institute for Research...
Date
Jan 1955
Copyright and Source Archive

Content compilation © 2014, by the Hagley Museum & Library. All rights reserved.

Catalog Records © 2014, by the Hagley Museum & Library. All rights reserved.

Document Type
  • Report
Report Number
103.3C
Industry
  • General