"Soxology" - a strategy for stimulating sock sales - Market Research and American Business, 1935-1965

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Field name	Value
Title	"Soxology" - a strategy for stimulating sock sales
Box Number	87
Report Number	1963D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	02 Dec 1966 Find out more about this year
Document Type	Supporting Material
Industry	Clothing and Accessories
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	E. I. du Pont de Nemours & Co., Inc. Go to Business Biographies
Brand	DuPont
Method	Interview
Keywords	male consumer, purchasing, clothing, hosiery, marketing, consumer trend, fashion, color, fabric, design, buying habits, buyer motivation, symbolism, socks Go to Glossary
Language	English
Additional information	Speech by Dr. Ernest Dichter, Southern Pines, North Carolina, December 2, 1966.
Document linked to	A proposal for a motivational research study of the men's hosiery market