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Field name | Value |
---|---|
Title | A complete motivational research study on behalf of Socony (Mobil) paint |
Box Number | 75 |
Report Number | 1645C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | DIY and Gardening |
Commissioned by | Socony Paint Products Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Socony; Mobil |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study of the potentials and techniques for the marketing of Socony paint on the retail level |