A creative analysis of a motivational research study for Diamant flour - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative analysis of a motivational research study for Diamant flour
Box Number	34
Report Number	856A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1957 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Georg Plange Weizenmuehle (Düsseldorf, Germany)
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Georg Plange Weizenmuehle Go to Business Biographies
Brand	Diamant
Method	Interview; Observation; Test
Keywords	flour, housewife, baking, baked product, female consumer, attitude, buying habits, corporate image, product personality, health, word-of-mouth advertising, promotion, color, design, psychometric testing Go to Glossary
Language	English
Document linked to	A study about buying motivations for Diamant flour products