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Title A creative memo on increasing the influence of Harger-Haldeman salesmen on car purchase motivation
Box Number 19
Report Number 524E
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Memorandum
Industry Automotive; Retail and Wholesale
Commissioned by Harger-Haldeman Company
Conducted by Institute for Research in Mass Motivations, Inc.
Place Croton-on-Hudson, New York
Brand Chrysler
Language English
Document linked to Proposal for a motivational research study of the new and used car sales and advertising problems of Harger-Haldeman
Summary of findings and practical applications