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Field name | Value |
---|---|
Title | A creative memo on increasing the influence of Harger-Haldeman salesmen on car purchase motivation |
Box Number | 19 |
Report Number | 524E |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Memorandum |
Industry | Automotive; Retail and Wholesale |
Commissioned by | Harger-Haldeman Company |
Conducted by | Institute for Research in Mass Motivations, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Chrysler |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study of the new and used car sales and advertising problems of Harger-Haldeman Summary of findings and practical applications |