A creative memo on some of the problems of the Walter Kendall brand of dry dog food - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memo on some of the problems of the Walter Kendall brand of dry dog food
Box Number	19
Report Number	518E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1955 Find out more about this year
Document Type	Memorandum
Industry	Animal and Agriculture
Commissioned by	Dan B. Miner Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Walter Kendall Pet Foods Go to Business Biographies
Brand	Kendall
Method	Interview
Keywords	dog, dog owner, pet food, animal food, advertising, promotion, guilt, self-image, buyer motivation, customer profiling, market segmentation, convenience food, pricing, brand Go to Glossary
Language	English
Document linked to	Memo re: Walter Kendall dog food ads