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Field name | Value |
---|---|
Title | A creative memo on the Old Fitzgerald decanter |
Box Number | 21 |
Report Number | 553E |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Memorandum |
Industry | Food and Drink |
Commissioned by | Walter Landor & Associates |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Old Fitzgerald |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study of the new "Old Fitzgerald" decanter Preliminary memo on the real motivational appeals of the Old Fitzgerald decanter |