A creative memo on the promotion of rayon cord and a brand name analysis - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memo on the promotion of rayon cord and a brand name analysis
Box Number	47
Report Number	1044.CE
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1958 Find out more about this year
Document Type	Memorandum
Industry	Automotive
Commissioned by	Arndt, Preston, Chapin, Lamb and Keen, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Arndt, Preston, Chapin, Lamb and Keen, Inc. Go to Business Biographies
Keywords	fabric, tire, brand association, brand awareness, corporate image, promotion, marketing, car, automobile equipment, automobile supplies social status, signs and symbols, symbolism, ego, modernity, name, male consumer, masculinity, safety Go to Glossary
Language	English