A creative memo on the psychology of sleeping pills - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memo on the psychology of sleeping pills
Box Number	39
Report Number	910.2E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1959 Find out more about this year
Document Type	Memorandum
Industry	Healthcare and Pharmaceuticals
Commissioned by	Miller, Mackay, Hoeck and Hartung
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	drugs, public opinion, pharmaceutical, health, medicine, medical supplies, medical ethics, marketing, advertising, consumer Go to Glossary
Language	English
Additional information	Attempt to analyse the increasing use of sleeping pills.
Document linked to	A creative memo on the psychology of pep pills