A creative memorandum on the advertising opportunities and problems of Coco Wheats - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memorandum on the advertising opportunities and problems of Coco Wheats
Box Number	46
Report Number	1026.CE
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1958 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Rogers & Smith Advertising
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Little Crow Milling Company, Inc. Go to Business Biographies
Brand	Coco Wheats
Method	Interview
Keywords	attitude, breakfast cereal, child consumer, food, housewife, children, health, energy, flavor, slogan, jingle, promotion, marketing, symbolism, old fashioned, family, nutrition, brand choice Go to Glossary
Language	English