A creative memorandum on the marketing problems of Dannon yogurt - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memorandum on the marketing problems of Dannon yogurt
Box Number	69
Report Number	1495E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1962 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Zlowe Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Dannon Company Go to Business Biographies
Brand	Dannon
Method	Interview
Keywords	housewife, diet, dairy product, marketing, yogurt, purchasing, female consumer, flavor, brand choice, packaging, health, nutrition, family, label Go to Glossary
Language	English
Document linked to	Summary proposal for a motivational research study on the problems of Dannon yogurt