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| Field name | Value |
|---|---|
| Title | A creative memorandum on the psychology of breakfast and cereals |
| Box Number | 90 |
| Report Number | 2028E |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Memorandum |
| Industry | Food and Drink |
| Commissioned by | Leo Burnett Company |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Brand | Kellogg's |
| Keywords | Go to Glossary |
| Language | English |