A creative memorandum on the psychology of cake mixes - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memorandum on the psychology of cake mixes
Box Number	64
Report Number	1375E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1961 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Denofa Lilleborg Fabriker
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	cake mix, marketing, purchasing, baking, female consumer, housewife, baked product, quality, family, personality profiling, guilt, consumer trend, buying habits, modernity, celebration, security, corporate image, self-image, tradition, child consumer, children, attitude, customer satisfaction, social psychology Go to Glossary
Language	English