A creative memorandum on the psychology of tires and tire purchase motivations - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memorandum on the psychology of tires and tire purchase motivations
Box Number	63
Report Number	1374E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1961 Find out more about this year
Document Type	Memorandum
Industry	Automotive
Commissioned by	J. Walter Thompson Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview
Keywords	attitude, marketing, brand choice, automobile supplies, advertising, tire, male consumer, car, social psychology, product personality, price, pricing, buyer motivation, brand awareness, name, brand loyalty, brand switching, consumer trend, word-of-mouth advertising Go to Glossary
Language	English