A creative problem analysis and a proposal for a motivational research study on the high school graduate and student market - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and a proposal for a motivational research study on the high school graduate and student market
Box Number	65
Report Number	1398A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1961 Find out more about this year
Document Type	Proposal
Industry	Education
Commissioned by	Smith-Corona Marchant, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Smith-Corona Marchant, Inc. Go to Business Biographies
Method	Interview; Test
Keywords	advertising, student, typewriter, education, gift, buying habits, buyer motivation, word-of-mouth advertising, salesman, price, pricing Go to Glossary
Language	English