A creative problem analysis and a proposal for a motivational research study on the recruiting program of the Air Force - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and a proposal for a motivational research study on the recruiting program of the Air Force
Box Number	65
Report Number	1414A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1961 Find out more about this year
Document Type	Proposal
Industry	Public Services
Commissioned by	D'Arcy MacManus Masius
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview; Test
Keywords	public opinion, recruitment, enlistment, attitude, corporate image, word-of-mouth advertising, psychometric testing Go to Glossary
Language	English