A creative problem analysis and a proposal for a series of motivational marketing studies on Genesee beer - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and a proposal for a series of motivational marketing studies on Genesee beer
Box Number	60
Report Number	1350A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1960 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Genesee Brewing Co., Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Genesee Brewing Co., Inc. Go to Business Biographies
Brand	Genesee
Method	Test; Interview
Keywords	alcohol, ale, beer, brand choice, brewing industry, packaging, color, promotion, merchandising, male consumer, market share, marketing, buyer motivation, packaging, design, corporate image, word-of-mouth advertising, brand loyalty, psychometric testing Go to Glossary
Language	English