A creative problem analysis and proposal for a motivational research program to determine elements of effective package design for Johnson's Wax products - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research program to determine elements of effective package design for Johnson's Wax products
Box Number	33
Report Number	852A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1957 Find out more about this year
Document Type	Proposal
Industry	Cleaning Products
Commissioned by	S. C. Johnson & Son, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	S. C. Johnson & Son, Inc. Go to Business Biographies
Brand	Johnson's
Method	Test; Interview; Observation
Keywords	packaging, design, symbolism, family, attitude, public opinion, merchandising, personality profiling, logo, name, age, quality, cleaning, housewife, female consumer, psychometric testing Go to Glossary
Language	English