A creative problem analysis and proposal for a motivational research study for Europa cigarettes - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study for Europa cigarettes
Box Number	65
Report Number	1412A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1961 Find out more about this year
Document Type	Proposal
Industry	Tobacco
Commissioned by	DWA Werbeagentur C.P. Wieland Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Austria Tabakwaren Fabriken Go to Business Biographies
Brand	Europa
Method	Interview; Test
Keywords	cigarette, smoking, marketing, purchasing, brand, smoker, gender, corporate image, quality, brand choice, brand loyalty, word-of-mouth advertising, brand switching, personality profiling, packaging Go to Glossary
Language	English