A creative problem analysis and proposal for a motivational research study for Kaufman Carpet Company, Inc. - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study for Kaufman Carpet Company, Inc.
Box Number	50
Report Number	1099A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1958 Find out more about this year
Document Type	Proposal
Industry	DIY and Gardening
Commissioned by	Smith Greenland Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Kaufman Carpet Company, Inc. Go to Business Biographies
Brand	Kaufman
Method	Interview; Observation; Test
Keywords	carpet, flooring, floor covering, price, pricing, marketing, promotion, homeware, corporate image, merchandising, family, social status, brand choice Go to Glossary
Language	English