A creative problem analysis and proposal for a motivational research study for lysine - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study for lysine
Box Number	49
Report Number	1072A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1958 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	E.I. du Pont de Nemours & Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	E. I. du Pont de Nemours & Co., Inc. Go to Business Biographies
Method	Interview; Observation; Test
Keywords	baked product, food, bread, breakfast cereal, housewife, female consumer, health, doctor, nutrition, dietary supplement, synthetic, anxiety, attitude, name, brand awareness, corporate image, marketing, word-of-mouth advertising, psychometric testing Go to Glossary
Language	English