A creative problem analysis and proposal for a motivational research study for the Herman Miller Furniture Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study for the Herman Miller Furniture Company
Box Number	42
Report Number	964A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1957 Find out more about this year
Document Type	Proposal
Industry	Household Goods
Commissioned by	J. M. Mathes, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Herman Miller Furniture Company Go to Business Biographies
Brand	Herman Miller
Method	Test; Interview
Keywords	furniture, homeware, fashion, color, brand choice, merchandising, security, promotion, psychometric testing Go to Glossary
Language	English