A creative problem analysis and proposal for a motivational research study of problems faced by Allied Chemical & Dye Corp - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of problems faced by Allied Chemical & Dye Corp
Box Number	39
Report Number	905A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1957 Find out more about this year
Document Type	Proposal
Industry	Manufacturing
Commissioned by	Allied Chemical & Dye Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Allied Chemical & Dye Corporation Go to Business Biographies
Keywords	corporate image, research study, utilities, brand association, brand preference, brand loyalty Go to Glossary
Language	English
Additional information	Includes same photographs of tests in progress as in several other reports.