A creative problem analysis and proposal for a motivational research study of the problems and opportunities of the paint industry - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the problems and opportunities of the paint industry
Box Number	45
Report Number	1005A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1958 Find out more about this year
Document Type	Proposal
Industry	DIY and Gardening
Commissioned by	National Lead Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	National Lead Company Go to Business Biographies
Method	Interview; Test; Focus Group
Keywords	paint industry, homeowner, merchandising, promotion, old fashioned, price, pricing, brand choice, security, social status, color, fashion, product personality, psychometric testing Go to Glossary
Language	English