A creative problem analysis and proposal for a motivational research study of the problems faced today by the American Institute of Laundering - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the problems faced today by the American Institute of Laundering
Box Number	44
Report Number	987A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1958 Find out more about this year
Document Type	Proposal
Industry	Public Services
Commissioned by	Gray & Rogers
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Institute of Laundering Go to Business Biographies
Method	Interview; Observation; Test
Keywords	laundry, female consumer, housewife, clothing, public relations, promotion, merchandising, modernity, corporate image, household appliance, product personality, word-of-mouth advertising, family, pricing, psychometric testing Go to Glossary
Language	English