A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Wesson Oil - Market Research and American Business, 1935-1965 - Adam Matthew Digital

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Wesson Oil
Box Number	16
Report Number	435.2A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1956 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Fitzgerald Advertising Agency
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Wesson Oil & Snowdrift Company, Inc. Go to Business Biographies
Brand	Wesson
Method	Interview; Observation; Test; Focus Group
Keywords	cookery, food, oil, brand, competitor analysis, buying habit, packaging, labeling, design, advertising, promotion, sales, pricing, word-of-mouth advertising, color, testing, advertisement effectiveness test, projective techniques Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the sales and advertising problems of Snowdrift A progress report of a motivational research study on the sales and advertising problems of Wesson Oil A motivational research study of the sales and advertising problems of Snowdrift shortening Wesson Oil Proposal on Snowdrift label Charts for Wesson Oil progress report Summary of key findings and recommendations embodied in the motivational research study of the sales and advertising problems of Snowdrift shortening Wesson Oil & Snowdrift Sales, Co. Letter-memo on name "Whirl" to Fitzgerald Advertising (Wesson Oil) Proposal for copy testing of Wesson "no smoke" ads

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