A creative problem analysis and proposal for a motivational research study on Sheaffer pens - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study on Sheaffer pens
Box Number	7
Report Number	135.2A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1957 Find out more about this year
Document Type	Proposal
Industry	Office and Stationery
Commissioned by	W. A. Sheaffer Pen Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	W. A. Sheaffer Pen Company Go to Business Biographies
Brand	Sheaffer
Method	Interview; Test; Focus Group
Keywords	pen, stationary, prestige, gift, attitude, sales, product personality, price, advertising, symbolism, buyer motivation, brand preference, children, women, female consumer, gender, masculinity, femininity Go to Glossary
Language	English
Document linked to	Proposal for a psychological research study on the sales and advertising problems of Sheaffer Pens A blueprint for Christmas advertisements of Sheaffer pens Letter re: Sheaffer pens New Sheaffer announcement advertisements Sheaffer pen Potential office market for a Sheaffer automatic pencil