A creative problem analysis and proposal for a motivational research study to determine the present personality of the United States Steel Corporation - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study to determine the present personality of the United States Steel Corporation
Box Number	35
Report Number	875A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1957 Find out more about this year
Document Type	Proposal
Industry	Manufacturing
Commissioned by	Lippincott & Margulies, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	United States Steel Corporation (UCO) Go to Business Biographies
Brand	United States Steel
Method	Interview; Test
Keywords	steel, corporate image, product personality, design, color, advertising, marketing, promotion, public relations, attitude, signs and symbols, logo, trademark, communication, pricing, cost Go to Glossary
Language	English
Additional information	Includes hand-written corrections.