A creative problem analysis and suggested areas of research for a motivational research study affecting the advertising and merchandising areas of the Celanese Corporation - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and suggested areas of research for a motivational research study affecting the advertising and merchandising areas of the Celanese Corporation
Box Number	33
Report Number	849A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1957 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Ellington & Company, Inc.; Celanese Corp. of America
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Celanese Corporation Go to Business Biographies
Brand	Celanese
Method	Interview; Observation; Test
Keywords	dress, fabric, female consumer, design, fashion, comfort, price, pricing, quality, department store, magazine advertising, social psychology, word-of-mouth advertising Go to Glossary
Language	English
Document linked to	Proposed motivational research for Celanese Corporation