A creative research memo on motivations involved in choosing between a savings and loan association and a bank for a savings account - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative research memo on motivations involved in choosing between a savings and loan association and a bank for a savings account
Box Number	32
Report Number	832E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1956 Find out more about this year
Document Type	Memorandum
Industry	Financial Services
Commissioned by	Dan B. Miner Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview
Keywords	finance, bank, public opinion, money, savings, loan, corporate image, insurance, security, buyer motivation, women Go to Glossary
Language	English