A creative research memo on new sales possibilities for ice cream - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative research memo on new sales possibilities for ice cream
Box Number	21
Report Number	566E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1955 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Tracy-Locke Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Borden, Inc. Go to Business Biographies
Brand	Borden's
Keywords	food, ice cream, dessert, symbolism, family, parent, childhood, children, housewife, child consumer, product differentiation, flavor Go to Glossary
Language	English
Document linked to	Supplementary memo on ice cream