A field research memo on Vel powder - Market Research and American Business, 1935-1965

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Field name	Value
Title	A field research memo on Vel powder
Box Number	45
Report Number	1000E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1958 Find out more about this year
Document Type	Memorandum
Industry	Cleaning Products
Commissioned by	Norman, Craig & Kummel
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Colgate Palmolive Peet Company Go to Business Biographies
Brand	Vel
Method	Interview; Test
Keywords	household appliance, housewife, female consumer, safety, skin, skincare, personality profiling, corporate image, product personality, pricing, price, magazine advertising Go to Glossary
Language	English