A final report of a motivational research study on Bristol cigarettes - Market Research and American Business, 1935-1965

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Field name	Value
Title	A final report of a motivational research study on Bristol cigarettes
Box Number	49
Report Number	1083C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1958 Find out more about this year
Document Type	Report
Industry	Tobacco
Commissioned by	John Hobson & Partners Limited
Conducted by	The Motivational & Social Research Centre, Ltd
Place	London, UK
Brand	Bristol
Method	Test; Interview
Keywords	cigarette, smoking, television advertising, price, pricing, marketing, brand awareness, brand choice, health, brand loyalty, social status, female consumer, economic condition, competitor analysis, personality profiling Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on Bristol cigarettes