A memorandum for a motivational research study of a senatorial candidacy - Market Research and American Business, 1935-1965

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Field name	Value
Title	A memorandum for a motivational research study of a senatorial candidacy
Box Number	46
Report Number	1022A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	25 Apr 1958 Find out more about this year
Document Type	Memorandum
Industry	Politics
Commissioned by	Washington Federal Savings and Loan Association of Miami Beach
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Washington Federal Savings and Loan Association Go to Business Biographies
Method	Interview; Test
Keywords	politics, political candidate, political party, election, voting, corporate image, promotion, public opinion, international relations, public relations, Democratic Party Go to Glossary
Language	English
Document linked to	A first progress memorandum on the Pepper senatorial candidacy in Florida A motivational research study of voter patterns and attitudes in Florida and their significance for American labor Summary of final findings on the Pepper senatorial candidacy in Florida A progress report on the Pepper senatorial candidacy in Florida A third progress report on the Pepper senatorial candidacy in Florida