A motivation research study on increasing the sales of AMPHORA tobacco, vol. I - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivation research study on increasing the sales of AMPHORA tobacco, vol. I
Box Number	110
Report Number	2521C Vol.I
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1973 Find out more about this year
Document Type	Report
Industry	Tobacco
Commissioned by	Douwe Egberts Tobacco, Co.; Douwe Egberts, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Yorktown Heights, New York
Company	Douwe Egberts, Inc. Go to Business Biographies
Brand	AMPHORA
Method	Interview; Focus Group; Test
Keywords	tobacco, smoking, pipe, product personality, brand loyalty, decision making, market segmentation, male consumer, masculinity, advertising, packaging, marketing, pricing Go to Glossary
Language	English
Document linked to	Preliminary draft: increasing the sales of AMPHORA tobacco Increasing the sales of AMPHORA tobacco: a proposal for a motivation research study A motivation research study on increasing the sales of AMPHORA tobacco, vol. II