A motivation research study on the marketing opportunities of the Forum School - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivation research study on the marketing opportunities of the Forum School
Box Number	98
Report Number	2231C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1969 Find out more about this year
Document Type	Report
Industry	Education
Commissioned by	Arhil Foundation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview; Focus Group; Test
Keywords	parent, teacher, school, education, marketing, social psychology, market segmentation, target market, fear, brand choice, social status, public relations, corporate image Go to Glossary
Language	English
Document linked to	Market research and development for the Forum School