A motivational market research study on the receptivity of the El Paso public to a proposed chicken restaurant - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A motivational market research study on the receptivity of the El Paso public to a proposed chicken restaurant
Box Number	55
Report Number	1219C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1959 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Neff Restaurant, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Neff Restaurant, Inc. Go to Business Biographies
Brand	Chicken Barn
Method	Interview; Test
Keywords	attitude, menu, restaurant, design, corporate image, layout, decor, marketing, family, parent, children, customer service, brand choice, price, pricing, hygiene, old fashioned, cooking Go to Glossary
Language	English
Document linked to	Progress memorandum on a research study concerning attitudes toward restaurants and toward a "Chicken Barn" in El Paso