A motivational memo on the impact of the Nationwide decal - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational memo on the impact of the Nationwide decal
Box Number	24
Report Number	636C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1955 Find out more about this year
Document Type	Memorandum
Industry	Financial Services
Commissioned by	Nationwide Mutual Insurance Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Nationwide Mutual Insurance Company Go to Business Biographies
Brand	Nationwide
Method	Interview; Test
Keywords	automobile, car, customer loyalty, insurance, public opinion, advertising, promotion, brand loyalty, sales person, salesman, security, attitude Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the new Nationwide decal An interim progress report on Nationwide Insurance Company's Decal research project Reader reactions to the "conventional" and to the "different" approaches in advertising