A motivational pilot research study on the sales and advertising problems of Renuzit - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational pilot research study on the sales and advertising problems of Renuzit
Box Number	26
Report Number	701D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1955 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Arndt, Preston, Lamb & Keen, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Renuzit Home Products Company Go to Business Biographies
Brand	Renuzit
Method	Interview; Test
Keywords	cleaning product, floor covering, female consumer, women, housewife, stain remover, dry cleaning, carpet, furniture, scent, brand association, brand loyalty, middle class, middle income consumers, advertising, packaging Go to Glossary
Language	English
Document linked to	A motivational pilot research study on the sales and advertising problems of Renuzit Renuzit's Gentle