A motivational research pilot study on Beta Sigma Phi - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research pilot study on Beta Sigma Phi
Box Number	66
Report Number	1419C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1962 Find out more about this year
Document Type	Pilot Study
Industry	Sport and Leisure
Commissioned by	Walter W. Ross Co., Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Walter W. Ross and Company, Inc. Go to Business Biographies
Brand	Beta Sigma Phi
Method	Interview; Test
Keywords	attitude, community, social psychology, public opinion, social status, sorority, family, old fashioned, corporate image, children Go to Glossary
Language	English
Document linked to	A preliminary progress report on membership problems and opportunities of Beta Sigma Phi A memorandum updating our progress report of August, 1961 (Beta Sigma Phi) A memorandum further exploring membership opportunities of Beta Sigma Phi