A motivational research study: improving the image and market for the Columbus Line, vol. I - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study: improving the image and market for the Columbus Line, vol. I
Box Number	115
Report Number	2668C Vol I
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1973 Find out more about this year
Document Type	Report
Industry	Travel and Tourism
Commissioned by	Hamburg-South American Steamship Company
Conducted by	The Dichter Institute for Motivational Research, Inc.
Place	Yorktown Heights, New York
Company	Hamburg-South American Steamship Company Go to Business Biographies
Brand	Columbus Line
Method	Interview; Test
Keywords	freight, shipping, commerce, marketing, attitude, Pacific Ocean, United States, Australia, New Zealand, brand image, corporate image, competitor analysis, nationalism, foreign product, decision making, buyer motivation, advertising, pricing, relationship, sales person, individual, consumer trend, product development Go to Glossary
Language	English