A motivational research study aimed at increasing public interest in harness racing and building attendance at the Los Angeles racing tracks - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study aimed at increasing public interest in harness racing and building attendance at the Los Angeles racing tracks
Box Number	53
Report Number	1194C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1960 Find out more about this year
Document Type	Report
Industry	Sport and Leisure
Commissioned by	Western Harness Racing Association
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Western Harness Racing Association Go to Business Biographies
Brand	Western Harness Racing Association
Method	Interview; Test; Questionnaire
Keywords	betting, horse racing, racetrack, gambling, corporate image, buyer motivation, promotion, public relations, family, consumer trend Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study aimed at increasing the public interest in harness racing and building attendance at the Los Angeles track