A motivational research study investigating the attitude of motorists and tradesmen toward car accessories and the Joseph Lucas Limited - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study investigating the attitude of motorists and tradesmen toward car accessories and the Joseph Lucas Limited
Box Number	59
Report Number	1316C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1960 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	Joseph Lucas Limited
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Joseph Lucas, Ltd. Go to Business Biographies
Brand	Lucas
Method	Interview; Test
Keywords	automobile dealer, car, corporate image, male consumer, price, pricing, public opinion, consumer trend, public relations, self-image Go to Glossary
Language	English
Additional information	Pages missing from document.
Document linked to	A progress memorandum on a motivation research project dealing with dealer and consumer attitudes toward Lucas and selected car accessories