A motivational research study of American consumer attitudes toward silk in the metropolitan New York area - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of American consumer attitudes toward silk in the metropolitan New York area
Box Number	57
Report Number	1271C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1960 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Japan Silk Association, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Japan Silk Association, Inc. Go to Business Biographies
Method	Questionnaire; Interview; Test
Keywords	hosiery, silk, female consumer, housewife, buyer motivation, consumer trend, buying habits, age, women, femininity, gender, brand choice, motherhood, gift, price, pricing, packaging, fashion, design, clothing, quality, social status, color Go to Glossary
Language	English
Document linked to	Summary of a motivational research study for the Japan Silk Association, Inc.